Annual reports are known for being tedious, but also a necessary part of a company. The dreaded annual reports are typically a booklet style information packet with twelve to twenty-four glossy pages. Each page is showing the neverending table of numbers without much more thought to the visual aspects of the report. That is not entertaining or eye-catching, right? Well, they no longer have to be boring or mundane.
Creating an effective business brochure takes planning. You want to keep it concise and to the point, while ensuring you have enough information about your company, products, or services that the customer will want to contact you. A solid company brochure will increase awareness of your business while helping to create credibility in the community. So, to help you plan your next marketing piece, we have come up with our best tips on what to put on a brochure.
Even with digital marketing taking center stage over the past several years, don’t forget that direct mail is essential to the overall success of your marketing plan. According to CallRail, “Direct mail garners 7x more responses than digital channels combined!” But how do you get those postcards and fliers to stand out and capture your target markets attention? Plus, you want to keep them out of the junk mail pile! Here are some tips from around the interwebs to ensure you get the most bang out of your campaign.
Packing On printing presses, material, usually special paper, used to underlay the image or impression cylinder in letterpress, or the plate or blanket in lithography, to get proper squeeze or pressure for printing.
Page buffering The ability to spool an entire image to disk and print at one time for uninterrupted flow.
Ever noticed how happy people are when the sun shines? Nature’s colors are more vibrant and vivid. Spirits are lifted, and senses are perked. Now, just imagine the impact color could have on your advertising and marketing…especially when your pieces are printed on the right papers to showcase that vivid color.