Creating an effective business brochure takes planning. You want to keep it concise and to the point, while ensuring you have enough information about your company, products, or services that the customer will want to contact you. A solid company brochure will increase awareness of your business while helping to create credibility in the community. So, to help you plan your next marketing piece, we have come up with our best tips on what to put on a brochure.
1. Choose your theme.
If your business already has a color scheme, then you want to match your brochures to it. If you do not, now is the time to choose one. Look for ideas online and remember not all color schemes work for every business. Choose colors that will match your profession and remember, your theme should be uniform across all your marketing materials.
2. Choose your layout.
There are four panels on each pamphlet, and you will need to decide what to put on each one. You want to add different information such as products, company history, frequently asked questions and testimonials on each one. Make sure to leave room on the back for contact information, directions to your business, or even a QR code they can scan to get more information.
3. Avoid big words.
Your brochure should read as you would speak. Don’t bother using big words that require google to understand. Nobody wants to read something they have to look up in order to understand, and by using large words to try to impress your readers, you will likely run them off towards the next business. Speak to your readers simply, to the point, and with empathy.
4. Always use your logo.
Your logo, company name, slogan or motto, and your contact information, should be on the back of the brochure. The logo just like your color scheme should match your already existing logo on all the other marketing materials. Being consistent is essential when branding your business.
5. Use fonts that are clear and easy to read.
Consider who may be reading your brochure. Make sure that the font and font size are easy to read for your target audience. Keep in mind that the fonts you choose are important and convey a message in of themselves.
*Extra Tip* Don’t use comic sans for your font. Nobody takes that font seriously, and it will cause them not to take your business seriously either.
6. Separate your information into blocks.
Too much information can very easily become jumbled. By separating your copy into bordered blocks, you make it easier for your readers to understand better the information you are trying to convey.
7. Use quality photos and add captions below each.
Use quality pictures of your products, services, and business. Make sure that they are not pixelated and large enough they will be seen easily. Always include captions below the photos to elaborate what the photo stands for.
8. Choose your headlines wisely.
You want to make sure that your headline catches their attention enough to pick up the brochure. An example of this might be, a problem the consumer may have that your company or product could solve. Choose things that your target audience can relate to on a personal level and offer solutions to their problems.
9. Include useful information
Don’t just try to sell your product or service. Give your readers something that will be useful to them such tips and tricks of how to do something. Including useful information builds trust and signals that you are a leader in your industry.
10. Don’t forget a call to action.
A call to action, such as contact us now, along with a way to contact you is one of the most important parts of a brochure. Even with an amazing brochure, without a call to action readers may not think of contacting you. You can use things such as call now for a free estimate or product or even a free gift.
While these are all effective things to put on your brochure, do not forget that without a firm, quality, paper stock to print it on you will not get very far. A flimsy brochure screams cheap, and if your potential customers see you as cheap, they will assume your work is cheap as well. Call your local print shop to discuss the best types of paper to use when printing your brochures.